Tuesday, November 1, 2011

Continental Breakfast
8:00 a.m. - 8:45 a.m.
Keynote: Architecting a Connected Enterprise
8:45 a.m. - 9:45 a.m.
Jeremiah Owyang, Industry Analyst, Altimeter Group
Owyang, a leading web strategist and industry analyst discusses collaborative enterprises of the future. He pro vides tips for building networked enterprises that shar and apply knowledge for decision-making, innovation customer satisfaction, business success, and a stronge bottom line. Owyang illustrates with real-world example and is sure to spark insights for you to build a high per forming networked enterprise that connects employees customers, prospects and partners.

KM Solutions in the Cloud
9:45 a.m. - 10:00 a.m.
Whitney Tidmarsh Bouck, General Manager, Box Enterprise
More than ever, IT is being held accountable for protecting valuable business information and intellectual property. Meanwhile, users are demanding better technology that provides the straightforward and intuitive characteristics of consumer technology for sharing content, collaborating with others and accessing information from mobile devices.  Hear from Whitney Tidmarsh Bouck and a key Box client about how cloud-based solutions provide companies of all sizes with the ability to meet the demands of end users, lower total cost of key applications, while still protecting corporate information.

Coffee Break
10:00 a.m. - 10:30 a.m.
Information Architecture Track
IA for Taxonomists: Seeing Your Ideas Through to Execution
10:30 a.m. - 11:15 a.m.
Seth Earley, CEO, Earley Information Science Author, The AI Powered Enterprise
Seth Earley leads off this track with a brief overview of the lat est developments in information architecture, and then facili tates the track sessions and audience Q&A on content manage ment, SharePoint, metadata and, of course, challenges!

Content in Information Architecture
10:30 a.m. - 11:15 a.m.
Mike Doane, Senior Lecturer, Information School, University of Washington
There is a symbiotic relationship between content and information architecture, but they really are two different aspects of creating an effective online presence. As companies develop more diverse and complex channels for content delivery (mobile, social, UGC, microsites, etc.), the demand is greater than ever to create and implement a content strategy that takes into account how content is to be delivered, what content should be created and why. Mike Doane identifies three strategic and tactical approaches to successfully integrating content and IA into a cohesive plan for delivering outstanding online experiences.

16 Million Products on One Shopping Site
11:15 a.m. - 12:15 p.m.
Clint Elmore, Taxonomic Data Governance Czar, Online Business Unit, Sears Holdings Corp.
Sears Holdings Corp. has more than 16,000,000 products to be categorized in a three-level hierarchy. As if that’s not challenging enough, the taxonomist must collect relevant product data for navigation and a positive customer experience while balancing the needs of various stakeholders with multiple business objectives.

Building an Effective Information Architecture Strategy for SharePoint 2010
11:15 a.m. - 12:15 p.m.
Dave Coleman, SharePoint Consultant, SharePointEduTech
One reason many SharePoint implementations fail to meet use expectations is lack of investment in underlying information architecture. Some organizations see SharePoint as an out-of the-box solution to simply plug in and throw content into, bu it does require much thought and effort around data structure and organizational principles. Dave Coleman discusses an effec tive information architecture strategy for SharePoint, from building an information architecture vision to requirements gathering, implementation strategy, and approaches.

Attendee Lunch
12:15 p.m. - 1:15 p.m.
Taxonomy Tools Track
Moderated by:
Joseph Busch, Principal, Taxonomy Strategies
Taxonomy Tools Requirements and Capabilities
1:15 p.m. - 2:00 p.m.
Joseph Busch, Principal, Taxonomy Strategies
Zach Wahl, CEO, Enterprise Knowledge
More and more organizations are using controlled vocabularies to provide complete and consistent metadata values in collaboration, document, and content management applications such as SharePoint, Documentum, and Drupal. Managing more complex vocabularies with a tree structure, synonyms and cross-references have additional requirements. Using specific examples from the energy, engineering, finance, and government sectors, the speakers identify simple to advanced taxonomy management functional requirements and the characteristics of taxonomy tools, including a “magic quadrant” for this application category

Agile for Managing Taxonomy Projects
1:15 p.m. - 2:00 p.m.
Ahren Lehnert, Principal Taxonomist, Nike Inc., USA
With its iterative, incremental methodology, the Agile software development process is a natural fit for taxonomy project management. Frequently, the taxonomist is the liaison between the business side, defining business requirements, and the technical team who define technical requirements and implement the work in the electronic environment. Agile embraces this collaborative methodology and allows for tracking and grouping business and technical tasks to maximize each release of software and functionality.

Text Analytics Track
Moderated by:
Rebecca Jones, Director, LLEAD Institute Partner Emeritus, Dysart & Jones Associates
Text Analytics in Practice
2:15 p.m. - 3:00 p.m.
Tom Reamy, Chief Knowledge Architect & Founder, KAPS Group Author, Deep Text
Seth Grimes, Principal Consultant, Alta Plana Corporation

Seth Grimes outlines the different types of text analysis tools available and their strengths and weaknesses. Tom Reamy discusses  a recent taxonomy project that combined categorization and entity extraction with advanced text mining techniques to dramatically improve the quality of taxonomies while lowering overall cost and shortening development time.  They both then share their collective understanding of what to expect in the next wave of analytic tools and approaches.

 



Coffee Break
3:00 p.m. - 3:15 p.m.
Sharepoint Track
Moderated by:
Michael Crandall, Principal Research Scientist, Information School, University of Washington Information School
Looking Under the Hood: Metadata Strategy Impacts Everything You Do
3:15 p.m. - 4:00 p.m.
Christian Buckley, Director, Product Evangelism, Axceler
How important is the metadata and a taxonomy strategy? Using some common end-user scenarios with SharePoint (i.e., adding documents to a library, participating in enterprise workflow, finding technical expertise through new social search features in SharePoint 2010), Christian Buckley illustrates how the lack of a strategy can impact these common scenarios and the ability to leverage the full functionality of SharePoint.

Leveraging Automatically Applied Metadata on a KM Platform to Deliver Permissions, Policy Settings & Rights Management
3:15 p.m. - 4:00 p.m.
David Sanchez, Deputy Program Manager, USAF Pilot Physician Program, Air Force Medical Service
Failure of public sector organizations to comply with data transparency, records retention, and data privacy and security directives increases both operational risk and vulnerabilities. Using controlled vocabularies, various organizations within the Department of Defense have significantly reduced risks on KM platforms that have historically demonstrated a lack of data transparency, inappropriate storage and preservation, and unauthorized access and use of sensitive information. David Sanchez demonstrates many of the applications, including instant synchronization of taxonomies and controlled vocabularies with the SharePoint term store, and automatic tagging of records retention code.

Case Study: Microsoft’s Experience With Modeling Term Sets in SharePoint 2010
4:15 p.m. - 5:00 p.m.
Gary Carlson, Founder, Factor
Pam Green, Program Manager, Microsoft
SharePoint 2010 significantly increased the functionality for the management and governance of taxonomies (Term Sets). Gary Carlson and Pam Green describe the process used to identify the essential taxonomy governance requirements for two different content areas as well as the taxonomy model, workflows, native SharePoint functionality, and reports needed to provide a governance structure that was both flexible enough for the different divisions but structured enough to allow for global reuse of both the term set values and content.

An Enterprise-wide Taxonomy in SharePoint 2010
4:15 p.m. - 5:00 p.m.
Karin Michel, Architecture Specialist - Taxonomy, Global Information Technology, Information & Application Architecture, SNC-Lavalin
SNC-Lavalin, one of the world’s largest engineering and construction firms, has the difficult task of managing information and knowledge transfer. Karin Michel focuses the implementation of its enterprise-wide taxonomy in SharePoint 2010 that articulates different project driven taxonomies. While people are too busy “getting the work done” to engage in information management, an enterprise-wide taxonomy can be a way to motivate change while ensuring knowledge transferability between different specialties and silos.

Enterprise Solutions Showcase Grand Opening Reception
5:00 p.m. - 7:00 p.m.
The Enterprise Solutions Showcase will feature the top companies in the KM, CM, search, taxonomy, and intranets marketplace, offering attendees an opportunity to explore the latest product and service solutions. If you are looking for a particular product, evaluating competing systems, or keeping up with the latest developments, be sure to visit the Enterprise Solutions Showcase. Open to all conference attendees, speakers, and sponsors.