Wednesday, September 27th
Welcome & Keynote: Why Categorize?
9:00 a.m. - 9:45 a.m.
Susan E. Feldman, President, Synthexis Cognitive Computing Consortium
Information systems need to be organized in order to make
sense of their contents—and as collections of information of all
types have grown exponentially, it has become essential to
improve these organization schemes. Classification and categorization
projects can incur significant costs, so it’s important to
understand why you need such an effort and then how to choose
the best way to reach your objective of making information findable.
Sue Feldman discusses the state of the art of enriching
information and outlines coming challenges, which include
understanding and then mimicking the subtle ways that people
interact with information, so that they can discover not only the
known, but the unknown.
Making the Business Case for Taxonomy
9:45 a.m. - 10:15 a.m.
Joseph Busch, Principal, Taxonomy Strategies
How do you sell your company on a taxonomy project? To start
with, by not selling it solely as a taxonomy project. Selling any
project usually requires showing the expected Return On
Investment (ROI). What are the right questions to ask when
estimating the ROI for an enterprisewide taxonomy, and how
can they be answered? This session addresses the key aspects
of showing ROI, and tackles more detailed questions such as:
- What is the value proposition for tagging content with
taxonomies? Do taxonomies make content reusable?
Findable? Improve productivity? How can taxonomy value be
measured in a way that quantifies how it contributes to the
bottom line?
- What is needed to build out case studies so practitioners
have some support for their efforts?
- What techniques have vendors and implementers found useful in selling taxonomy efforts to corporate stakeholders?
Before You Begin: Defining the Requirements
10:15 a.m. - 10:45 a.m.
Get ready, get set to develop a taxonomy by first understanding
what is meant by a taxonomy, including the many current variations.
Next, you will need to understand and choose:
- Your major strategy options, such as whether it will be a subject
or organizational outline.
- Underlying standards and technologies for creation, such as
manual adoption and revision, or automatic.
- The basic building blocks for taxonomies, from the hierarchical
view down to term records.
After outlining these requirements, you will be prepared to evaluate
the pros and cons based on practical and realistic expectations.
Coffee Break—Visit the Taxonomy Boot Camp Pavilion in the InfoX Showcase
10:45 a.m. - 11:15 a.m.
Developing an Enterprisewide, Global Taxonomy (Case Study)
11:15 a.m. - 12:00 p.m.
Marti Heyman, Executive Director, Metadata Standards and Services, Cengage LearningPeter Doliska, Taxonomist, Deloitte
Hear two taxonomists describe their solution to effective knowledge
sharing and the need for a multilingual, controlled vocabulary
that was flexible enough to fit the structure of their organization.
Learn how and why they developed an enterprisewide taxonomy
strategy, including the processes and techniques used to develop
the global taxonomy and local extensions (both geographic and by
language), the adoption and implementation of the taxonomy, and
the vocabulary management software tools that were critical to the
successful enablement of their taxonomy strategy.
Taxonomy Clinic: FAST, Factiva, and Teragram
12:00 p.m. - 12:30 p.m.
The Taxonomy Clinic presents brief tutorials and demos of
important taxonomy solutions and tools given by product
experts from the sponsoring companies. Attendees will gain
a basic understanding of how each works and how the products
differ.
Lunch Break & Visit the Taxonomy Boot Camp Pavilion in the InfoX Showcase
12:30 p.m. - 1:45 p.m.
A Blueprint for Taxonomy Development & Implementation
1:45 p.m. - 2:45 p.m.
Tom Reamy, Chief Knowledge Architect & Founder, KAPS Group Author, Deep Text
This session details the steps that lead to a successful taxonomy
initiative and describes how to position your taxonomy as a foundation
element for other applications, including intranet organization,
search, content management, portals, text mining, and more. Learn what
tools to use—and when—in the taxonomy development cycle, about
presentation tools to demonstrate the taxonomy, and about basic format
decisions, plus how to incorporate multiple world views and
vocabularies into your taxonomy.
A Taxonomy Life Story: Home Office, U.K. (Case Study)
2:45 p.m. - 3:30 p.m.
Jan Parry, Head of e-Working Programme, Home OfficeNigel Owens, Taxonomy Integration Project Manager, Home Office
Learn about the work involved in a huge project that pulls
together the various other “lists” that were owned throughout
the Home Office into a taxonomy, which is being integrated with
all the departments’ IT systems. The taxonomy will also be used
on the company’s intranet and its Internet Web site to allow the
general public to find government information. The project
involved collaboration with information professionals, IT teams,
consultants, and civil servants who just wanted to find things!
Break—Visit the Taxonomy Boot Camp Pavilion in the InfoX Showcase
3:30 p.m. - 4:00 p.m.
Design Concepts and Making the Build, Buy, Automate Decision
4:00 p.m. - 5:00 p.m.
Jim Wessely, President, Advanced Document Sciences
Implementing a taxonomy project can be a challenging task, but
knowing what to do and why helps tremendously. It is critical to
make the right design decisions up front in order to implement
your project properly and in the right direction. This session
explores fundamental considerations and examines taxonomy
technologies, tools, software, and vendors so you can make well-informed
design decisions for your project. You will learn:
- About different types of taxonomies and how they can be used.
- Why some applications use manual classification when others
are automated.
- When to use an existing taxonomy and when to build your own.
- What other resources can be used to assist taxonomy creation.
- About technologies that may be used to create, customize,
and maintain taxonomies.
- Strengths and weaknesses of the different technologies.
- Which taxonomy software vendors use which technology.
- Which taxonomy software is best for your project.
InfoX Showcase Reception
5:00 p.m. - 6:00 p.m.
Thursday, September 28th
Building a Taxonomy: The Process
9:00 a.m. - 10:00 a.m.
Seth Earley, CEO, Earley Information Science Author, The AI Powered EnterpriseWendi Pohs, Chief Technology Officer, InfoClear Consulting
What are the steps in deriving a taxonomy? Where do you start?
What questions do you ask? What are the best sources for
terms? How are they arranged into the actual taxonomy? In this
session, you will learn the tactics of taxonomy derivation—the
specific process steps that you need to go through to get to your
end result. Seth Earley and Wendi Pohs will discuss user interviews,
types of questions to ask, working session techniques,
work task analysis, content analysis, how taxonomy terms can be
pulled from process maps, ways of understanding patterns and
themes, and how to think about metadata fields versus taxonomy
term values. You will leave this session with a clear understanding
of how to derive your taxonomy.
Taxonomy Clinic: LexisNexis, Data Harmony and Scope e-Knowledge
10:00 a.m. - 10:30 a.m.
The Taxonomy Clinic presents brief tutorials and demos of important
taxonomy solutions and tools given by product experts from the
sponsoring companies. Attendees will gain a basic understanding of how
each works and how the products differ.
Coffee Break—Visit the Taxonomy Boot Camp Pavilion in the InfoX Showcase
10:30 a.m. - 11:00 a.m.
Enabling Your Taxonomy: Integration & Implementation
11:00 a.m. - 11:45 a.m.
Seth Earley, CEO, Earley Information Science Author, The AI Powered EnterpriseWendi Pohs, Chief Technology Officer, InfoClear Consulting
Now that you have a taxonomy, how can you apply it? How
should you consider search scenarios? What about resolving navigation
with the taxonomy? (Remember, taxonomy and navigation
are not the same!) Learn how to leverage your taxonomy as
metadata for faceted search, ways to leverage thesaurus terms
with search engines for term expansion, how to apply the taxonomy
as a foundation for a portal implementation, and other practical
applications of your shiny new taxonomy. This session will
show you where the taxonomy rubber meets the road.
Testing & Usability: Making It Work
11:45 a.m. - 12:15 p.m.
Joseph Busch, Principal, Taxonomy StrategiesRon Daniel, Disruptive Technologies Director, Elsevier
Effective taxonomies are not carved in stone. They must be modified
based on changes in content, user needs, and budgeting realities.
Developing a taxonomy in an incremental fashion requires
that we can measure how well it is working in order to plan its next
version. How is that done? In this session, you will learn:
- Tagging just enough content to see if it works is a good first
step to test taxonomies, but how much content is enough for
validation?
- What other approaches have been shown to be effective, such
as open and closed card sorting, use-based scenario testing,
and focus groups?
- How to evaluate test results, what they mean, and what
corrective steps can be taken.
Lunch Break & Visit the Taxonomy Boot Camp Pavilion in the InfoX Showcase
12:15 p.m. - 1:30 p.m.
Who Owns It & Taking Care of It: Governance & Maintenance Issues
1:30 p.m. - 2:30 p.m.
Ron Daniel, Disruptive Technologies Director, Elsevier
After an organization has developed and deployed taxonomies,
how do you keep them, and the associated metadata, updated
to reflect all the changes in and around the organization? What
kind of a team is needed for maintenance, what skills and tools
do they need, and what governance processes should they follow,
including:
- What are the sources that require changes, such as
organizational change, SME input, end-user feedback, and
tagging difficulties?
- What are the two fundamental processes every organization
should implement to maintain metadata and taxonomies?
- What team structures are used in different organizations to
manage the changes to their taxonomies?
Enterprise Vocabulary: Groundwork, Goverance & Connections (Case Study)
2:30 p.m. - 3:00 p.m.
Paula Markes, Senior Information Scientist, Eli Lilly and Company
Developing an actual taxonomy is only part of the challenge.
Paula Markes from Eli Lilly will discuss how she laid the groundwork
for the project in advance, including outlining the business
reasons and the deliverables, made the necessary connections to
similar activity in the IT department, and worked with a variety of
people to establish recommendations for continued governance
and maintenance.
Break—Visit the Taxonomy Boot Camp Pavilion in the InfoX Showcase
3:00 p.m. - 3:30 p.m.
Facets & Folksonomies: Increasing a Taxonomy’s Effectiveness (Case Study)
3:30 p.m. - 4:15 p.m.
Lisa Kamm, User Experience Manager, Google Cloud
IBM has developed a 3700-node enterprise taxonomy, plus multiple
other taxonomies that drive information delivery and classification,
personalization, and metadata schemes across the company.
Now IBM is looking at how to increase the effectiveness
and the quality of its taxonomy by using facets and taxonomy
subsets to narrow taxonomy views to critical information. IBM is
also exploring the use of “folksonomies” in an enterprise environment
as a way to allow its taxonomy to be more responsive
to user needs and as a method for determining gaps or problems
in the existing taxonomy. Listen and learn how IBM has made a
good taxonomy better and more effective.
On the Horizon: Strategies and Tools for Tomorrow and Beyond (Panel)
4:15 p.m. - 5:00 p.m.
Joseph Busch, Principal, Taxonomy StrategiesSeth Earley, CEO, Earley Information Science Author, The AI Powered EnterpriseTom Reamy, Chief Knowledge Architect & Founder, KAPS Group Author, Deep TextJim Wessely, President, Advanced Document Sciences
Taxonomies and the entire area of organizing information are
evolving rapidly. Entity extraction, tagging, and a dozen other
ways to categorize are coming to the forefront. Listen to this
panel of experts reach beyond the tactical, practical information
you’ve heard from them during this conference as they share
their blue-sky ideas about what’s on the horizon. Query them
about what you heard—and what you didn’t—and gather your
insights and lessons learned during this closing panel.