Michael Upshall is Head of Business Development at UNSILO, a Danish machine-learning software company providing AI-based solutions for academic and professional publishers. As a former publisher, he is familiar with the opportunities and challenges faced by content owners as they implement digital content enrichment. Publishers he has worked with include Random House, Pearson, TSO, The IET, and CABI. At Cambridge University Press he managed the book and journals online platforms. He has worked in a product role with software developers and with technology organisations such as JISC, the UK organisation for technology in higher education.  

He was a co-founder of reference publisher Helicon Publishing, pioneers of database-driven online reference content, and author of the book Content Licensing (Chandos, 2009). He writes and presents frequently on scholarly publishing and technology, and is on the Advisory Committee for Taxonomy Boot Camp London.