Erica Hornung is an Associate in the Insights & Analytics team at Salt Flats. As a records and digital asset management professional, Erica has worked in media asset management settings for five years. Erica has in-depth experience assessing the metadata needs of both digital and physical archives in multiple roles. Erica spent 18 years as a digital artist in feature film visual effects production and network television promotion, gaining valuable experience and insights into studio production workflows and asset management strategies. Erica uses real world production experience to build strategies for data management in media and entertainment environments.

Erica’s contributions include collaborating across functional teams to design and implement metadata strategies leveraging a growing library of digital assets. Additionally, Erica has served as a bridge between technical and non-technical teams to test tools, train members, and troubleshoot in-house software tools in post-production and other technical settings.