John Horodyski is a Partner with Optimity Advisors with over 15 years of management strategy experience in Information Management including Digital Asset Management (DAM), Metadata and Taxonomy design, Information Governance, Rights Management, and Social Media marketing and Brand strategy.  John has provided strategic direction and consulting for a variety of Fortune 500 clients from Consumer Packaging Goods, to Media & Entertainment, and the Pharmaceutical industry. John is also an Adjunct Faculty at San Jose State University where he teaches a graduate course in Digital Asset Management. In addition to regular training and public speaking on digital media and metadata, John is a Board Member and Metadata Editor of the Journal Of Digital Media Management.