Michael is Content Strategy Evangelist at Kentico Software.  He has a long involvement in the global content strategy community, having volunteered for several years with the Content Strategy Forum, and he actively contributes to other communities of practice.  He’s worked as a senior manager for content strategy for Publicis Sapient and has worked as an independent content strategy consultant while living in Europe and Asia.  He has global experience advising organizations in half a dozen countries about content and user experience in diverse industry sectors.  His blog, Story Needle, is a popular source for perspectives on content strategy. He's author of two books on metadata: Metadata Basics for Web Content, and No More Silos: Metadata Strategy for Online Publishers.