Jeffrey MacIntyre is an independent strategy consultant with nearly 20 years of experience at the forefront of the business of content. Bucket Studio (https://bucket.studio), his New York-based practice, focuses on delivering better digital personalization—from experience optimization to program strategy to software selection and implementations. His mission: measurable content ROI, taming martech madness, and making content click in marketing automation settings.

An independent content-focused strategy consultant, and avowed information sciences obsessive, Jeffrey works at the crossroads of product development, user experience, and information sciences. His predecessor consultancy, Predicate (https://predicate.co), was founded in 2008. In 2017, based on a run of client work around personalization and content discovery, he opened Bucket Studio as a strategic CX/UX practice dedicated to better digital personalization and connected experiences.

Past clients include the American Museum of Natural History, Arts & Entertainment Television Networks, AutoTrader Group, Best Buy, Centers for Disease Control & Prevention, Condé Nast Media, Consumer Reports, Mastercard, Mailchimp, NBCUniversal, News Corporation, Philips, Thomson Reuters, Universal Music Group, University of Michigan, UNICEF, Viacom, Vimeo, and Yahoo!

He is a founding fellow of the Consortium of Personalization Professionals (http://personalizationprofessionals.org). Follow him on Twitter at https://twitter.com/jeffmacintyre and https://twitter.com/thisisbucket.